KnowledgeView, a leading multi-publishing solutions provider in Europe and the MENA region, is the golden sponsor for IFRA Middle East Conference “Change to Succeed”,  2-3 February 2010 in Dubai-UAE.  Special participation rates through KnowledgeView. For more information, please email us at marketing@knowledgeview.co.uk

Managing today's newsroom and advertising business has become more and more challenging, especially given the economic downturn.The World Association of Newspapers and News Publishers (WAN-IFRA) will offer an array of editorial, advertising and production strategies and concepts, as well as hands-on, practical lessons at the 5th Annual Middle East Conference and Workshop, fittingly held in Dubai on 2-3 February 2010. The conference is designed to help publishers innovate their operations, to seek and share new business models, and to determine the right tools necessary to execute their strategies, all based on the combined strengths of print and digital platforms.

“There are a lot of opportunities for publishers in this region,and a lot of opportunities for publishers around the world to learn from this region,” says Reiner Mittelbach, joint CEO of WAN-IFRA who will also speak during the event.

In this conference, which is specifically targeted on the Middle East region, a selection of the most-forward thinking publishing ideas and concepts from the US, Canada, UK, Sweden, Norway, Germany, and other countries are presented and discussed.

Representatives of well-known media companies, including
- Kjell Aamot, former CEO of Schibsted Media Group, Norway
- Phillip Crawley, Publisher and CEO, The Globe and Mail, Canada
- Chris Lloyd, Assistent Managing Editor, Telegraph Media Group, UK
- Theo Blanco, Head of Sales and Marketing, UNT media group, Sweden
- Martin Dome, Deputy Editor, Nottingham Post, UK
have already confirmed their participation.

An added value to the event is the system workshop, which takes place at the conference as well. Atex, KnowledgeView, Microsoft, OneVision and Quark will offer a hands-on experience of their systems and applications.

Don’t miss the opportunity to meet speakers from around the world and colleagues from the region to share experiences
from the present and exchange ideas for the future.

Register today and secure your place!